Theories of Consumer’s Satisfaction and the Operationalization of the Expectation Disconfirmation Paradigm

نویسندگان

  • FLORIN LUCIAN ISAC
  • Aurel Vlaicu
  • SERGIU RUSU
چکیده

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.

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تاریخ انتشار 2014